This is a question that many people should ask themselves when faced with this submersion of "Consume and shut up!" ".
Precisely, ask yourself questions. For example, who is a shareholder of a particular brand or company? It's easy! Just search the internet. For example, on your search engine, type in “Apple Shareholders” and you will find out who the Apple shareholders are. For example, on the yahoo finance site you will find this: Apple Inc. (AAPL). Apple Inc. (AAPL).
Do the same with Microsoft, Intel, AMD, Coca-Cola, Pepsi, Mc Donald, Starbuck, Johnson & Johnson, Procter & Gamble, Colgate palmolive, Philip Morris, Nike, Adidas, Amazon, ebay, Wall-mart, Bayer, Mosanto, Pioneer, BASF, Goldman Sachs, JP Morgan, Citigroup, Bank of america, US Bank, AIG, VISA, Mastercard, Boeing, Exxon- Mobil,… hundreds of multinationals,… And you might understand who “WC” is.
Have you ever heard of “Black Rock, Vanguard, State Street, Fidelity”? However, these 4 holdings control on average more than 25% of all the companies mentioned above and many others. What makes them largely the majority shareholders. In reserved circles, they are called “The Big 4”.